Reeling in Investors

Marketing and advertising specialist Philip Kotler exposes entrepreneur precisely just how to markettheir company to sponsors How can solutions do a much better job of generate sources? Marketing and advertising professional Philip Kotler teams up with arenowned marketing and advertising expert in addition to an INSEAD educator for thispractical, marketing-based technique to boosting financing frominvestors. Hermawan Katajaya (Jakarta, Indonesia) runs MarkPlus, thelargest advertising and marketing getting in touch with firm in Indonesia, in addition to is coauthorwith Kotler of a variety of magazines, including Repositioning Asia andRethinking Marketing.

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